Experience the Greatest
X-Tent
Experience the Greatest
X-Tent
Experience the Greatest
X-Tent
Experience the Greatest
X-Tent
A Camping Experience
A Camping Experience
A Camping Experience
CATEGORY
SAAS Capital Gains System Design
TIMELINE
8 Months (Ongoing)
SETTING
Lead UX/U Designer at Ernst & Young- team of 17
SKILLS
User Experience, User Testing, User Interface, Employee Experience, Client Experience, Financial Markets, Business Revenue
CATEGORY
SAAS Capital Gains System Design
TIMELINE
8 Months (Ongoing)
SETTING
Lead UX/U Designer at Ernst & Young- team of 17
SKILLS
User Experience, User Testing, User Interface, Employee Experience, Client Experience, Financial Markets, Business Revenue
CATEGORY
SAAS Capital Gains System Design
TIMELINE
8 Months (Ongoing)
SETTING
Lead UX/U Designer at Ernst & Young- team of 17
SKILLS
User Experience, User Testing, User Interface, Employee Experience, Client Experience, Financial Markets, Business Revenue
CATEGORY
SAAS Capital Gains System Design
TIMELINE
8 Months (Ongoing)
SETTING
Lead UX/U Designer at Ernst & Young- team of 17
SKILLS
User Experience, User Testing, User Interface, Employee Experience, Client Experience, Financial Markets, Business Revenue
Fragmented shopping experience for camping equipment, with no centralized platform to book camping experiences.
Fragmented shopping experience for camping equipment, with no centralized platform to book camping experiences.
Fragmented shopping experience for camping equipment, with no centralized platform to book camping experiences.
The Process
Gear Up,
Adventure’s Near
Gear Up,
Adventure’s Near
Gear Up, Adventure’s Near
Gear Up, Adventure’s Near
Gear Up,
Adventure’s Near
Gear Up, Adventure’s Near
Gear Up, Adventure’s Near
The Research Process
The Research Process
The Research Process
The Problem
Market Analysis
Competitor Audit
Primary Research
Analysis
User Persona
User Stories
User Journey
The Problem
Market Analysis
Competitor Audit
Primary Research
Analysis
User Persona
User Stories
User Journey
The Problem
Market Analysis
Competitor Audit
Primary Research
Analysis
User Persona
User Stories
User Journey
Double Diamond
Double Diamond
Double Diamond
The Ideation Process
How Might We
Ideations
User Flow
Information Architecture
Low Fidelity
High Fidelity
Style Guide
UI
Prototyping
Crazy
8's
The Ideation Process
How Might We
Ideations
User Flow
Information Architecture
Low Fidelity
High Fidelity
Style Guide
UI
Prototyping
How Might We
Ideations
User Flow
Information Architecture
Low Fidelity
High Fidelity
Style Guide
UI
Prototyping
Crazy
8's
Crazy
8's
WHY?
WHY?
WHY?
WHY?
Passion for outdoor travel while easing out the process of travelling, making it less stressful
Passion for outdoor travel while easing out the process of travelling, making it less stressful
Passion for outdoor travel while easing out the process of travelling, making it less stressful
Passion for outdoor travel while easing out the process of travelling, making it less stressful
The Ideation Process
How Might We
Ideations
User Flow
Information Architecture
Low Fidelity
High Fidelity
Style Guide
UI
Prototyping
Crazy
8's
Market Size
by 2023
Market Size
by 2023
USD
172.21 Billion
USD
172.21 Billion
USD
172.21 Billion
The average revenue per user (ARPU) is expected to be US$180.70.
Online sales are expected to generate 61% of the total revenue in the Camping market by 2029.
The average revenue per user (ARPU) is expected to be US$180.70.
Online sales are expected to generate 61% of the total revenue in the Camping market by 2029.
The Research Process
The Research Process
The Research Process
ARPU
USD
180.70/User
USD
180.70/User
USD
180.70/User
Gaps in the System
Customized Experiences
Lack of personalized camping experiences tailored to different preferences, such as family-friendly, adventure-packed, or wellness-oriented trips.
Customized Experiences
Lack of personalized camping experiences tailored to different preferences, such as family-friendly, adventure-packed, or wellness-oriented trips.
Eco-Friendly Options
Limited focus on sustainable camping solutions, such as eco-friendly campsites, biodegradable products, and low-impact practices.
Eco-Friendly Options
Limited focus on sustainable camping solutions, such as eco-friendly campsites, biodegradable products, and low-impact practices.
Safety Services
Inadequate real-time safety tracking or support for campers in remote locations, such as GPS-enabled rescue services or emergency response options.
Safety Services
Inadequate real-time safety tracking or support for campers in remote locations, such as GPS-enabled rescue services or emergency response options.
Local Cultural Integration
Lack of personalized camping experiences tailored to different preferences, such as family-friendly, adventure-packed, or wellness-oriented trips.
Local Cultural Integration
Lack of personalized camping experiences tailored to different preferences, such as family-friendly, adventure-packed, or wellness-oriented trips.
Group Dynamics Support
Insufficient services to enhance group camping experiences, such as guided team-building activities or customized itineraries for group cohesion.
Group Dynamics Support
Insufficient services to enhance group camping experiences, such as guided team-building activities or customized itineraries for group cohesion.
Equipment Rental & Delivery
Gaps in seamless gear rental and delivery services, especially for first-time or occasional campers who may not own equipment.
Equipment Rental & Delivery
Gaps in seamless gear rental and delivery services, especially for first-time or occasional campers who may not own equipment.
User Interviews
Primary Insights
Personalization Drives User Engagement
The focus on personalization reveals an intention to build user loyalty and engagement. It indicates that the app is designed for users who want a more tailored experience, which could also increase user retention over time.
Personalization Drives User Engagement
The focus on personalization reveals an intention to build user loyalty and engagement. It indicates that the app is designed for users who want a more tailored experience, which could also increase user retention over time.
Discount-Driven Rental Strategy
To maximize user engagement and revenue by encouraging users to rent for longer periods through attractive discount tiers. This reveals a deeper understanding of customer psychology and pricing strategies.
Discount-Driven Rental Strategy
To maximize user engagement and revenue by encouraging users to rent for longer periods through attractive discount tiers. This reveals a deeper understanding of customer psychology and pricing strategies.
Flexibility in Purchase and Rent Options
This model reflects a strategy to serve a broader market. The rental option likely attracts casual or first-time campers, while the buy option appeals to more dedicated users, showing the app’s versatility.
Flexibility in Purchase and Rent Options
This model reflects a strategy to serve a broader market. The rental option likely attracts casual or first-time campers, while the buy option appeals to more dedicated users, showing the app’s versatility.
Social Proof and Community-Building
The emphasis on community-building suggests the app’s target audience values shared experiences and peer recommendations, which helps to build trust and increase participation in events.
Social Proof and Community-Building
The emphasis on community-building suggests the app’s target audience values shared experiences and peer recommendations, which helps to build trust and increase participation in events.
User Stories
“ Because every story is different, that matters ”
As a camper,
I want to search for camping equipment by category (e.g., tents, sleeping bags, cooking gear),
So that I can find the items I need quickly and easily.
As a camper,
I want to search for camping equipment by category (e.g., tents, sleeping bags, cooking gear),
So that I can find the items I need quickly and easily.
As a camper,
I want to search for camping equipment by category (e.g., tents, sleeping bags, cooking gear),
So that I can find the items I need quickly and easily.
As a user interested in renting equipment,
I want to see the availability and rental prices of items for specific dates,
So that I can ensure the gear I need is available when I plan to go camping.
As a user interested in renting equipment,
I want to see the availability and rental prices of items for specific dates,
So that I can ensure the gear I need is available when I plan to go camping.
As a user interested in renting equipment,
I want to see the availability and rental prices of items for specific dates,
So that I can ensure the gear I need is available when I plan to go camping.
As a user looking to book a campsite,
I want to receive a confirmation of my booking and securely make a payment.
So that I can be assured that my reservation is confirmed and paid for.
As a user looking to book a campsite,
I want to receive a confirmation of my booking and securely make a payment.
So that I can be assured that my reservation is confirmed and paid for.
As a user looking to book a campsite,
I want to receive a confirmation of my booking and securely make a payment.
So that I can be assured that my reservation is confirmed and paid for.
As a registered user,
I want to manage my reservations, including viewing, modifying, or canceling them,
So that I can adjust my plans as needed.
As a registered user,
I want to manage my reservations, including viewing, modifying, or canceling them,
So that I can adjust my plans as needed.
As a registered user,
I want to manage my reservations, including viewing, modifying, or canceling them,
So that I can adjust my plans as needed.
Translated Ideas
Translated Ideas
Equipment Subscription Services
Seasonal Subscription Plans: Users can subscribe to receive camping equipment based on seasons or activities (winter camping, hiking, etc.). They get fresh equipment delivered for every trip.
Try Before You Buy: Provide a subscription model where users can try out gear for a fixed period before deciding to purchase it.
Equipment Subscription Services
Seasonal Subscription Plans: Users can subscribe to receive camping equipment based on seasons or activities (winter camping, hiking, etc.). They get fresh equipment delivered for every trip.
Try Before You Buy: Provide a subscription model where users can try out gear for a fixed period before deciding to purchase it.
In-App Community Features
Seasonal Subscription Plans: Users can subscribe to receive camping equipment based on seasons or activities (winter camping, hiking, etc.). They get fresh equipment delivered for every trip.
Try Before You Buy: Provide a subscription model where users can try out gear for a fixed period before deciding to purchase it.
In-App Community Features
Seasonal Subscription Plans: Users can subscribe to receive camping equipment based on seasons or activities (winter camping, hiking, etc.). They get fresh equipment delivered for every trip.
Try Before You Buy: Provide a subscription model where users can try out gear for a fixed period before deciding to purchase it.
Sustainability and Eco-Friendly Options
Eco-Friendly Gear Rentals: Highlight environmentally friendly equipment options and give users the choice to prioritize sustainability in their gear selection.
Green Camping Tips: Provide eco-friendly camping tips and rewards for users who follow sustainable practices during their trips.
Sustainability and Eco-Friendly Options
Eco-Friendly Gear Rentals: Highlight environmentally friendly equipment options and give users the choice to prioritize sustainability in their gear selection.
Green Camping Tips: Provide eco-friendly camping tips and rewards for users who follow sustainable practices during their trips.
Expanded AR Features
Virtual Campground Tours: Offer users AR walkthroughs of campsites before booking, allowing them to explore the terrain, amenities, and surroundings.
AR Skill Learning: Provide AR tutorials for setting up tents, starting a campfire, and other camping skills right on the campsite, enhancing the experience.
Expanded AR Features
Virtual Campground Tours: Offer users AR walkthroughs of campsites before booking, allowing them to explore the terrain, amenities, and surroundings.
AR Skill Learning: Provide AR tutorials for setting up tents, starting a campfire, and other camping skills right on the campsite, enhancing the experience.
OSIS
MASSAGER
Camping
App
Camping App
Market Size
by 2023
USD
172.21 Billion
The average revenue per user (ARPU) is expected to be US$180.70.
Online sales are expected to generate 61% of the total revenue in the Camping market by 2029.
ARPU
USD
180.70/User
Primary Insights
Personalization Drives User Engagement
The focus on personalization reveals an intention to build user loyalty and engagement. It indicates that the app is designed for users who want a more tailored experience, which could also increase user retention over time.
Discount-Driven Rental Strategy
To maximize user engagement and revenue by encouraging users to rent for longer periods through attractive discount tiers. This reveals a deeper understanding of customer psychology and pricing strategies.
Flexibility in Purchase and Rent Options
This model reflects a strategy to serve a broader market. The rental option likely attracts casual or first-time campers, while the buy option appeals to more dedicated users, showing the app’s versatility.
Social Proof and Community-Building
The emphasis on community-building suggests the app’s target audience values shared experiences and peer recommendations, which helps to build trust and increase participation in events.
User Stories
“ Because every story is different, that matters ”
As a camper,
I want to search for camping equipment by category (e.g., tents, sleeping bags, cooking gear),
So that I can find the items I need quickly and easily.
As a user interested in renting equipment,
I want to see the availability and rental prices of items for specific dates,
So that I can ensure the gear I need is available when I plan to go camping.
As a user looking to book a campsite,
I want to receive a confirmation of my booking and securely make a payment.
So that I can be assured that my reservation is confirmed and paid for.